Apple Online Store Compare
Sr. Product Designer Apple 2014
Designed and managed development of the Apple Online Store Compare tool. It’s the side-by-side spec view shoppers use to decide between two configurations of the same product line. The hardest part was getting the dense spec data to scan cleanly without losing the differences that actually matter to the decision.
Fig 01
Tags
- Retail Design Screens that live in a store. Have to work at a glance from across the floor.
- E-commerce The short distance between curiosity and purchase. Design for both sides of it.
- Tools I care about these more than I probably should. Craft lives here.