Beats 1 Radio
Sr. Product Designer Apple 2015
I designed the brand identity for Apple’s launch of Beats 1 Radio. It ended up just about everywhere: the stations themselves, the host and personality marks, the iconography, image selects, in-app marketing, and a billboard in Times Square.
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Tags
- Branding More than the logo. How the product carries itself everywhere it shows up.
- Iconography Tiny canvases, zero forgiveness. Some of the most exacting work I’ve done.
- Marketing Design Design that sells the product. Only works if the product keeps the promise.