Beats 1 Radio
Sr. Product Designer Apple 2015
Designed the brand identity for Apple’s launch of Beats 1 Radio. The work shipped across radio stations, host and personality marks, iconography, image selects, in-app marketing, and a billboard in Times Square.
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Tags
- Branding Not a logo. The posture a product takes every time someone notices it.
- Iconography Small, specific, unforgiving. Every pixel is an argument.
- Marketing Design The moment before the product. Has to be honest about what comes after.