Case study
Beats 1 Radio
Sr. Product Designer Apple 2015
Designed and implemented the overall branding for Beats 1 Radio. This included design for radio stations, radio hosts + personalities, iconography, image selects, and marketing, including a billboard in Times Square.
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Tags
- Branding Not a logo. The posture a product takes every time someone notices it.
- Iconography Small, specific, unforgiving. Every pixel is an argument.
- Marketing Design The moment before the product. Has to be honest about what comes after.