Apple

I joined Apple on the iAd team, working on both the ad creation and delivery experience. When that team moved to iTunes, I shifted back to human interface work and became part of the effort to build Apple Music out of iTunes and Beats.

iTunes was all third-party content, so when Apple News launched, our team was the natural fit. We were already the most comfortable designing around content we didn’t control. My team handled app design and the content templates that publishers would use.

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Along the way I built internal web tools that connected me with the WWDC and Evangelism teams. That led to contributing to a WWDC and helping build out the Apple Human Interface Guidelines site and supporting assets.

I grew my team to about 15 designers doing a mix of template design, content work, and human interface work, mainly focused on the Radio tab within Apple Music. I also filed patents around connecting brands to users, which came out of problems I was working on across iAd and Apple News.

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The hardest part was the pace. Exec reviews were brutal and 60-hour weeks were normal. But the work shipped to hundreds of millions of users, and the foundation my team built for Music and News is still in use today.

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