Case study
Specialized Venge
Sr. Visual + Interaction Designer Specialized Bicycle Components 2011 – 2012
Designed the overall experience and managed creative direction on a tight timeline. Received a Communication Arts “Web Pick” award.
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Tags
- Product Launch The narrow window where the product becomes a thing other people talk about.
- Visual Design Composition, color, type. The part of the craft I refuse to let slide.
- Marketing Adjacent to the product. Often the best way to understand what it actually is.